400 Capitol Street, NW
Washington, DC 20001
- Toll Free 1.888.564.6273
- Local 202.783.3870
So many times in politics, you're preaching to people who already agree with you. Working in grassroots, one of the biggest challenges we have is how to reach new people - how do you find them where they are? The reality is that right now, movies, music, and online media are shaping our culture. To have the greatest impact, and to reach those outside of your current circle of influence, you've got to cross over into the mainstream.
This is what the producers of Atlas Shrugged: Part 1 have attempted to do. Ayn Rand's Atlas Shrugged remains one of the top selling books of all time, and the sales have only increased amidst the liberty movement of the last couple years. Many people waited decades for the film adaptation of the iconic novel, and now it's here.
Hamon Kaslow and John Aglialoro poured their time and money into this project, hoping to bring Rand's message to a new audience. FreedomWorks has jumped on board, hoping to help the movie reach as many people as possible. FreedomWorks President Matt Kibbe was quoted in a recent National Journal article as saying that the project "reflects the ethos of the Tea Party... You had both Republicans and Democrats who felt rejected by the establishment, and the same process is going to happen with Atlas Shrugged: We’re going to build a constituency of people who believe in limited government and individual liberty.”
From the National Journal piece:
The screening marks the beginning of a splashy rollout for the movie, slated for premiere April 15—just in time for tea party tax day rallies. “It becomes an excellent vehicle for them to broaden their base,” said the film’s producer, Harmon Kaslow. “They subscribe to the philosophy of the book and believe in the writing of Ayn Rand and her view of individual liberty.”
FreedomWorks, the Washington-based tea party organization headed by former House Majority Leader Dick Armey, R-Texas, has undertaken a massive campaign to push the movie into as many theaters as possible. So far, they’ve lined up 63 for opening day in major cities nationwide; FreedomWorks hopes to push that number to 300.
Click here to see if there's a theater near you showing Atlas Shrugged, and if not, click the "demand it" button to request a showing in your area.