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Low information voters present our biggest challenge for the GOP

In this video by Benny Johnson at the Blaze, he queries young college students about who they're standing in line to vote for and why.  He asks a number of questions that would seem obvious to anyone waiting two hours to cast a ballot.  The responses would be hilarious if there wasn't so much at stake from the biggest election loss young Americans have seen in their lifetime.

Truly interesting is the cavalier attitude that the students apply to answering the questions incorrectly. They don't know the answers and aren't a bit perturbed to admit that sad fact.  The reasons that they give for voting for Obama are straight out of the DNC's talking points playbook.


What is evidenced by this video is that Republicans don't have just a messaging problem. Most Liberal voters don't even know what the GOP's true message is!  The lack of information doesn't end there.  Additionally, Obama voters are uninformed as to what their party's true attributes are, and how government functions. None of the students in this video bothered to mention spending, where they stood on it, or their feelings on increasing taxes to pay for said spending.

"Equal pay" for women was mentioned as an issue.  Yet none of the college students have ever bothered to investigate the veracity of the assertion that women are paid less in the workplace than men.  Thank goodness someone took the matter up:

Andrew Biggs, from AEI, shows just how nonsensical the claim is in this post. He is discussing a new gender gap study that purports to show that new female college grads earn 82 cents for every dollar a man earns. He gives the study’s organizer’s credit for applying a variety of controls that suggest the gap is only seven cents. But then he dives deeper:

But in preparing for an NPR program discussing the study, I ran some quick numbers using data from the Census Bureau’s American Community Survey. I limited myself to full-year private sector workers with a bachelors degree who were ages 21 to 26 in 2009-2010. Within this group I controlled for age, race, Hispanic and immigrant status, detailed geographic location, weekly work hours, college major and occupation. Controlling for college major accounts for the fact that men tend to choose majors that lead to higher earnings later in life. Controlling for occupation captures “compensating wage differentials” for positive or negative aspects of the job. For instance, dangerous or unpleasant jobs may pay more, while jobs offering flexible hours or more generous benefits might pay less. Including all these controls, the gender pay gap for young college grads drops to around 1 percent.

Funding for Planned Parenthood was mentioned, but not in the context of being something that they were willing to pay higher taxes for. This is a major intentional messaging strategy for the Democrats.  If they keep their voters uninformed on most issues and trumpet the hot button false issues; like "Pay Equality" for women and free contraception, no one will notice as we catapult off the fiscal cliff into bankruptcy.

How convenient.

britishsix5ab4u's picture
Neal C White

Low information Voters are part of the focus of Wake Up Georgia - directed toward our Georgia Legislation. For the 2012 Election, Georgia shows 5,428,980 Registered Voters. 3,917,412 cast their ballots. So 1,511,568 Registered Voters stayed home. That was 27% of Registered voters that did not vote. We know that a large number of those voting (Especially down ballot had not a clue who to vote for or why?) Wake Up Georgia hopes to correct that condition. Go to for more information.

Beverly Prather

I am having a very hard time believing that not ONE person in ALL 59 Districts of Philadelphia voted Republican. "low information" voters is not the problem.....probability dictates at least ONE vote was cast Republican, if only in error. I am certain this type of election fraud prevailed,, all over the country. I do not believe Obama is powerful enough to accomplish this level of control......It was Joe Biden, refusing to be put out of a government that he has controlled for more than 20 years. They have taking our ONE basic freedom from us...the right to a free and fair election

spickard2101's picture
Steven Pickard

Logical debate will not work with those we are trying to reach. We need to understand why such rhetorical crap worked. I think that it worked, in part, because it was confrontational towards those they see as authoritive political figures not as supportive political figures. I think it was the confrontation that caught their interest and it was how they see us that reinforced the message. We need to get through to immature young adults. How? Are there any other areas we could look at for inspiration?

I think we need to stop acting like a bunch of old people and start doing what we did when we were young… get emotional. Get in their face and tell them the other party doesn’t really care about them; they only want their vote and actually think they are stupid. I hated the lack of emotion in so many Established GOP candidates. The Tea Party gave me the emotion that the GOP has lost.

Merry Beans

People voted for Obama for a lot of reasons. Not all of them were uninformed, although a lot of the younger ones were. A big reason people voted for Obama was that they saw Romney as someone who would take their rights away. They thought he would overturn Roe v, Wade, defund Planned Parenthood, take away their birth control, and ban gay marriage. That kind of stuff is really important to liberals. I mean, people voted for gay marriage and legalizing weed in this election; you can see where the priorities lie. Whether you agree with them or not, those are values that clearly many Americans have. If the RNC could produce a candidate who was more centrist socially and still fiscally conservative there would be a much bigger chance of a Republican win.

Beverly Prather

I do not think the GOP, "lost", I think they believed in a certain Victory, and failed to fight the "Biden Machine", Republican voter turn out has never been higher, even Democrats were switching their votes, The past four years of "ObamaCare-less" has been hard on everyone.

spickard2101's picture
Steven Pickard

CL Bryant could teach us a few things! He has the emotion the GOP has lost.