DICK ARMEY: DEAR SIR:

IN REPLY TO YOUR REQUEST FOR AN EXAMPLE OF ENTREPRENEURSHIP,I SUBMIT THE FOLLOWING: ALTHOUGH I AM 88 YEARS OLD AND RETIRED, I FEEL THAT I HAVE SOMETHING TO CONTRIBUTE. I WAS IN BUSINESS FOR 42 YEARS. FIND A NEED AND FULFILL IT IS NOT ENOUGH. MY PHILOSOPHY WHEN I STARTED MY BUSINESS CAN BE USED VERY SUCCESSFULLY TODAY IN ANY BUSINESS.

1-TAKE A PRODUCT THAT IS USED AND NEEDED BY NEARLY EVERYONE.

2-EITHER YOU OR YOUR EMPLOYEES MUST HAVE AN ABOVE AVERAGE ATTITUDE AND BE HIGHLY ENTHUSIASTIC ABOUT WHAT YOU ARE DOING.

3-GO OVERBOARD ON VERBAL AND WRITTEN APPRECIATION FOR CUSTOMERS BUSINESS.

4-YOUR PRODUCT MUST BE BETTER THAN YOUR COMPETITOR (SPECIALIZE).

5- DELIVERY AND SERVICE MUST BE BETTER THAN OTHERS.

6-KEEP INVENTORIES LOW SO YOU CAN SELL AT A LOWER PRICE AND GIVE YOU A HIGHER VOLUME AND BETTER BOTTOM LINE.

I GUARANTEE THAT IF YOU USE THESE 6 RULES, YOU WILL DO MORE BUSINESS AT A  PROFIT THAN YOUR COMPETITOR.  I DID!!

ATTITUDE--PRODUCT--SERVICE--CONSTANT CUSTOMER APPRECIATION =  SUCCESS