In March, I reported on the first signs of new life from the National Republican Senatorial Committee after the disastrous 2012 election cycle, in which conservatives lost ground in the US Senate despite expectations of actually taking over that chamber of congress. Given the rise of new media and the stagnation of legacy media, the NRSC has taken the initiative to facilitate communications by creating a new blogger outreach position.

This week, the Republican National Committee released an "autopsy" on how the GOP lost the election in 2012 and where it can improve its branding going forward. William Jacobsen of Legal Insurrection noted that the 100 page report failed to mention New Media and bloggers as an opportunity to improve communications.