Health care continues to be a significant issue, even in the wake of the sweeping new billion-dollar prescription drug entitlement signed into law by President Bush last year. While Americans have access to the best health care system in the world, the current third-party payer structure of the health care market has led to significant upward pressure on health care costs, because there are few incentives in the system to contain spending. Both public health care and private health care are in need of serious reform. For many looking to cut costs, purchasing low-cost drugs from Canada or other nations seems like a quick fix for the high price of health care. Unfortunately, re-importing drugs threatens future innovations that can improve the quality of health care in America, while ignoring the more fundamental reforms that are required.