Apple Computer recently opened an online store, iTunes, which allows Mac users to download songs for 99 cents. Consumers can now buy a single online and use it on their PC, iPod digital music player or CD burner. Fortune recently touted this service as the savior of the music industry. A record label executive stated, “I think the whole thing is a revolution” in the context of selling the same rights to download music to Yahoo, Amazon and MTV’s audiences (L.A. Times, 6/10/03). The good news is that eventually a Windows-compatible service may save me the hassle of uploading a CD onto my PC only to download it back onto my Nike digital music player. The bad news is that after three years of Congressional debate and battles between the technology industry and Hollywood, the digital music opportunity’s salvation is pay-per-downloads, currently available for 2-3% of PC users.