When the so-called "public option" single-payer healthcare program was scrapped during the legislative "debate" over ObamaCare in 2009, lawmakers working on the bill created the Consumer Operated and Oriented Plan Program as a compromise. The non-profit co-op program is meant to compete with private, for-profit health insurance plans in the individual and small group markets. The 2010 healthcare law provided $3.4 billion in start-up funding to help get the program off the ground.