As technology continues to digitize our daily lives, the urban-rural divide in Internet usage reaps public attention. Despite a decade of improvements between 2007 and 2017, including the near doubling of rural broadband usage from 35% to 63%, rural Americans are still 10% less likely than average to use the Internet. Much of this is attributable to low population density, which makes rural towns less appealing to Internet service providers (ISPs) than customer-packed urban centers. Broadband cable installation over the bare Midwestern and mountainous western expanses is expensive and inefficient. The cable infrastructure for some rural areas is simply too costly.