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Blog

Do Bloggers Still Need The Mainstream Media?

As the blogosphere expands, diversifies and matures, many folks in the conservative blogging world are tempted to say that the mainstream, legacy, alphabet network media has become obsolete. Bloggers seemingly break more news, do more investigative journalism, produce high quality audio and video, and fill a void that newspapers are no longer able to fill. As ad revenue has shrunk, reporting staffs at newspapers across the nation have been slashed, and circulation is shrinking. All while consumers have an ever growing appetite for news, amplified by the instant access of social media. It is tempting to view this landscape and smugly conclude that we bloggers are the wave of the future, and it's only a matter of time until the MSM is little more than a memory.

04/29/2014
Will An Updated Marketing Effort Help the NRSC In 2014?
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Blog

Will An Updated Marketing Effort Help the NRSC In 2014?

In March, I reported on the first signs of new life from the National Republican Senatorial Committee after the disastrous 2012 election cycle, in which conservatives lost ground in the US Senate despite expectations of actually taking over that chamber of congress. Given the rise of new media and the stagnation of legacy media, the NRSC has taken the initiative to facilitate communications by creating a new blogger outreach position.

05/31/2013
NRSC Creates Blogger Outreach Position To Facilitate Communications
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Blog

NRSC Creates Blogger Outreach Position To Facilitate Communications

This week, the Republican National Committee released an "autopsy" on how the GOP lost the election in 2012 and where it can improve its branding going forward. William Jacobsen of Legal Insurrection noted that the 100 page report failed to mention New Media and bloggers as an opportunity to improve communications.

03/21/2013