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Washington, DC 20001

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  • Local 202.783.3870
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Blog

Make a Plan, So You Can Love It When It Comes Together

Everyone who hates to plan raise your hand. Go ahead; be honest here. Yes, even you in the back with the sideburns. I see you!

05/24/2014
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Blog

Rock Star, Ninja, or Guru: Which One Are You?

Remember back in the halcyon days of new media when just about everyone wanted to be a "rock star", "ninja", or "guru"? Back then (and, really, we're talking about a couple of years ago at most), folks would shank each other with a sharpened Pinterest post to be known as the Rock Star of their niche, the New Media Ninja, or the wise and sought-out Guru. I know this because I was right there with them. The titles were cool!

05/21/2014
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Blog

He Wrote a Blog Post that Will Change the Way You Think About Headlines

No matter how good your blog post or article is, folks won't share it if your headline is boring as warm dishwater. Upworthy learned how to turn great headlines into millions of site visits and social shares a month. What they learned, you can learn, too...and you won't believe how easy it can be!

04/03/2014
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Blog

Want to Be A Social Media Hero? You'll Need Some Alfreds.

I believe we can all agree that, in the pantheon of superheroes, Batman is right up there. He is vengeance and the night and a cultural icon that goes back more than half a century. Countless kids grew up wanting their own Batcaves and Batmobiles and Batarangs and, well, you get the idea.

04/02/2014
How to Rock the Super Bowl without a Million Dollar Budget
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Blog

How to Rock the Super Bowl without a Million Dollar Budget

Whenever a big event happens I like to park myself on Twitter and read the live commentary. Imagine an episode of Mystery Science Theater 3000, with dozens of smart, funny riffers who serve up a LOL-funny line every minute and you've a good idea of what my Twitter feed is like during the State of the Union address or the premiere of Sharknado. The companies and organizations who have a presence on Twitter don't disappoint either. Some of them, most of them, do badly, but a few really shine on big Twitter nights. 

02/05/2014
What is Good Content, Anyhow?
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Blog

What is Good Content, Anyhow?

If you've spent any time at all working in social media, you've heard the aphorism "Content is King".

01/17/2014
Three Social Media Habits You Need to Develop in 2014
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Blog

Three Social Media Habits You Need to Develop in 2014

We all develop bad habits, especially on our social media platforms where we are largely self-taught. Often, we don’t even know we’ve made a mistake until we see the results — reduced traffic to our site, the mentions column of our Twitter feed blown up like Michael Corleone’s car, an angry Facebook mob storming the comments.

01/03/2014
Enjoy These Obamacarols at Your Family Christmas Gathering!
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Enjoy These Obamacarols at Your Family Christmas Gathering!

Are you all ready for Christmas? I know I have a couple things left to do, a little last-minute grocery shopping and such. You know how these things go.

12/23/2013
How Can You Benefit from FreedomWorks University? Find Out!
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How Can You Benefit from FreedomWorks University? Find Out!

Not long ago, I was wandering around the FreedomWorks site, searching for inspiration for a new article. I read a few posts from my fine fellow-writers, spent a bit of time poking around FreedomConnector to see how other folks were using that resource, and then a tiny link on my FC dashboard page caught my attention. It said, "University"

12/02/2013
Three Easy (and Free) Ways to Delight Your Volunteer Army
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Three Easy (and Free) Ways to Delight Your Volunteer Army

One of the things I've learned about political activism is the two most precious commodities for any group or campaigns are money and people. Yes, I know I just gave you a candidate for "most obvious statement of the decade", but stick with me a minute. We know, even for groups at the local level, money can be awfully hard to get and we'll break our brains and our backs to get more.

12/02/2013

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