During my years in the NFL, I learned the value of team culture. Success on game day requires personal accountability; individuals pay the price throughout the week with hard work in the weight room, on the field, and at home. Many do not realize, however, that investment in the locker room is most important. Talent and hard work are not enough. To win, you must be unified and willing to sacrifice personal agendas for the sake of the team. This mentality must be intentionally cultivated in the locker room.