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Political Jujitsu: Fixing the GOP’s Messaging Problem

Political Jujitsu: Fixing the GOP’s Messaging Problem

Since November's debacle, hundreds of conservative pundits and activists have wrung their hands over the GOP’s messaging problem. Luckily for Republicans my background is in branding, marketing and communications, so let's fix this.In today's mainstream media, conservatives can't catch a break. Epic Democratic catastrophes are ignored while minor Republican faux pas are branded as threats to the republic. Among the chattering classes liberalism has all the power; that won’t be reversed overnight. So conservatives must use liberals' power against them.