Industry Standard Conference to Get Beyond B2B Hype

Conference to Feature Nobel Laureate in Economics, Myron Scholes, Keynote Interview with Kleiner Perkins’ Ray Lane and James McNulty, Chicago Mercantile Exchange

Following the smashing success of its iB2B conference held earlier this year in Boca Raton, Fla., Standard Media International (“The Standard”) announced a dramatic development in its agenda and speaker lineup at the upcoming iB2B conference in Chicago, Oct. 2-4. Promising to put an end to B2B hype, the conference now includes Nobel Laureate and co-originator of the Black Scholes pricing model, Myron Scholes, and business-to-business visionary Ray Lane, general partner, Kleiner Perkins Caufield and Byers, and former president and COO of Oracle. These additions, along with other industry leaders in attendance, provide the foundation for a controversial and pivotal conference that stands to radically change the conventional thinking around B2B.

Produced by Narry Singh, Vice President of Global Trading, Rapt, iB2B will examine the most critical issues that will drive the success and failure of tomorrow’s B2B ventures.

“The B2B space has been a victim of its own marketing success. Never before have so many, said so much, about so little with so great an impact on stock market valuations. Simply connecting companies online does not make markets,” said Singh. “The competitive edge goes to those who understand the economic forces controlling their business. Just because economics principles are sometimes inconvenient does not mean they can be ignored. This conference will put B2B and e-commerce in their rightful places, and give companies the insight they need to weather the inevitable storms ahead.”

Professor Scholes is widely known for his seminal work in options pricing, capital markets, tax policies and the financial services industry. He is co-originator of the Black-Scholes options pricing model — the basis of the pricing and risk-management technology used to value and to manage the risk of financial instruments around the world. For this work, he was awarded the Alfred Nobel Memorial Prize in Economic Sciences in 1997. Ray Lane, credited with boosting Oracle’s revenues and managing the rapid growth of the company during his eight-year tenure, will grant his first post-Oracle keynote interview at iB2B.

iB2B reinforces The Standard’s mission of providing intelligence for Internet Economy by bringing together the foremost thinkers in B2B:

— John Sviokla, Diamond Technology Partners, Mahmoud Mamdani, Morgan Stanley Dean Witter and Chan W. Galbato of Choiceparts, ponder how more than 70 industry consortia and 600 online Web marketplaces established in the past eighteen months will produce profits.

— E. Russell Braziel of Altra Energy Technologies, and Kip Pendleton of DirectAg, on what’s working and what’s not — and the future of B2B exchanges.

— Doug Lichtman of the University of Chicago, James Miller III of Citizens

for a Sound Economy and former chairman of the FTC and Patrick Stewart of MetalSite, debate government regulation and anti-trust in the B2B space.

— James McNulty, Chicago Mercantile Exchange, Betsy Cohen, Ralston Purina, and Peter McCullagh of e-Chemicals on the evolution and the future of the B2B model.

— Tom Berquist, Goldman Sachs, Edward West, Internet Capital Group, and Rob Schwartz, Thomas Weisel Partners explore how B2B ventures continue to receive funding in a more fickle financial environment.

For more information on iB2B, including a detailed agenda, please visit the iB2B Web site at http://www.thestandard.com/events or call 800/559-4474.

About The Standard

Headquartered in San Francisco and located on the Web at www.thestandard.com, The Standard is the essential source for business intelligence on the Internet Economy. Through The Industry Standard, its weekly newsmagazine; The Industry Standard GROK, its monthly special reports publication; TheStandard.com, its daily news outlet and business intelligence resource; its conferences and events; and its online newsletter, research, recruiting and market-making offerings, The Standard provides a new breed of business leaders with the information and resources they need to succeed in the Internet Economy. The Standard has offices in Los Angeles, New York, Washington, D.C., and London, and is owned by Standard Media International, a private company majority owned by IDG.

About IDG

IDG, the world’s leading IT media, research and exposition company, is a founder of The Industry Standard and the majority owner of Standard Media International. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.