National School Choice Week 2013 kicked off Friday night at a packed house in Phoenix, Arizona. The annual event, which this year runs from Jan. 27 to Feb. 2, highlights a diverse selection of educational options for all kids. It made sense to launch this year’s effort in Arizona, a pioneer in school choice initiatives.With more than 7,000 attendees and thousands more watching online, this was the biggest kickoff ever for National School Choice Week. The occasion is just the first of more than 3,500 independently planned special events that will be held across all 50 states.