In 2006 Warren Buffett invested $4.5 billion in Iscar, an Israel-based machine-tools maker. Notable is that Iscar was within easy distance of the enemy rockets that exist as a constant threat to the small country, its businesses, and most important of all, its people. For that reason, the investment puzzled some of Buffett’s admiring watchers.
But it turns out the Nebraskan wasn’t fazed in the least by the risk of having a substantial asset so close to enemy fire. As Buffett biographer Alice Schroeder explained it, “if Iscar’s facilities are bombed, it can go build another plant. The plant does not represent the value of the company. It is the talent of the employees and management, the international base of customers, and the brand that constitute Iscar’s value.”