How to Rock the Super Bowl without a Million Dollar Budget
Whenever a big event happens I like to park myself on Twitter and read the live commentary. Imagine an episode of Mystery Science Theater 3000, with dozens of smart, funny…
Three Social Media Habits You Need to Develop in 2014
We all develop bad habits, especially on our social media platforms where we are largely self-taught. Often, we don’t even know we’ve made a mistake until we see the results…
How to Destroy Your Mailing List in Four Easy Steps
Any social media expert worth their Twitter followers will tell you that you need to build a solid mailing list*. A well-built e-mail list is a ridiculously powerful tool you…
Will An Updated Marketing Effort Help the NRSC In 2014?
In March, I reported on the first signs of new life from the National Republican Senatorial Committee after the disastrous 2012 election cycle, in which conservatives lost ground in…
House GOP Uses Political Jujitsu
As Republicans were starting the 113th Congress, I offered them some unsolicited advice from my years in marketing. Noting the overwhelmingly pro-Obama bias of the mainstream media, I recommended they…