As the blogosphere expands, diversifies and matures, many folks in the conservative blogging world are tempted to say that the mainstream, legacy, alphabet network media has become obsolete. Bloggers seemingly break more news, do more investigative journalism, produce high quality audio and video, and fill a void that newspapers are no longer able to fill. As ad revenue has shrunk, reporting staffs at newspapers across the nation have been slashed, and circulation is shrinking. All while consumers have an ever growing appetite for news, amplified by the instant access of social media. It is tempting to view this landscape and smugly conclude that we bloggers are the wave of the future, and it's only a matter of time until the MSM is little more than a memory.