More evidence of an Asbestos Litigation Crisis

From Boing Boing, we learn that the most expensive Google ad keywords are:

$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
$47.16 refinancing mortgage
$45.55 tax attorney
$41.22 mesothelioma
$38.86 car accident lawyer

Now, I wonder why that is.